Skip to main content

(DAY 465) Why Gift Registries Haven't Caught On in India

· 3 min read
Gaurav Parashar

In Western countries, particularly the United States, gift registries have become a staple of weddings, baby showers, and other celebratory events. These registries allow individuals to create a list of desired gifts, making it easier for friends and family to purchase presents that the recipient truly wants or needs. However, despite the popularity of gift registries in the West, they have never quite gained the same traction in India.

One of the most famous gift registries is the one offered by Amazon, which allows couples to create a personalized wedding registry. The registry can include items from various categories, such as home goods, electronics, and even experiences like trips or cooking classes. Another popular option is the Baby Registry, where expecting parents can list essential items for their new arrival, such as strollers, cribs, and baby monitors. These registries have become incredibly convenient for both the gift-giver and the recipient, as they eliminate the guesswork and ensure that the gifts are both wanted and needed.

However, in India, the concept of gift registries has not gained the same level of popularity. One of the primary reasons for this is the deep-rooted cultural tradition of giving cash or gold as gifts during weddings and other celebrations. In Indian society, presenting cash or gold is seen as a symbol of blessing and good fortune for the couple's future. This practice is so ingrained in the culture that it may seem impersonal or even offensive to some to purchase gifts from a pre-determined list.

Another factor contributing to the lack of gift registry adoption in India is the strong emphasis on community and family involvement in weddings and other events. In many cases, close relatives and friends take on the responsibility of purchasing gifts for the couple, often based on their personal knowledge of the couple's preferences and needs. This level of personal touch and thoughtfulness is highly valued in Indian culture, and the use of a gift registry may be perceived as impersonal or lacking in sentiment.

Additionally, the concept of a gift registry may not align with the Indian values of humility and modesty. In some cases, openly expressing one's desires for specific gifts could be seen as impolite or even greedy. This cultural norm may discourage couples from creating a public list of desired items, as it may be perceived as an act of self-indulgence. Despite these cultural differences, there are some indications that gift registries are slowly gaining acceptance in India, particularly among the younger, more globalized generation. As more Indians are exposed to Western customs and practices, they may become more open to the idea of using gift registries for their own celebrations. However, it is essential to recognize that the adoption of gift registries in India will likely be a gradual process, as deeply ingrained cultural traditions and values continue to shape the way people approach gift-giving.

In conclusion, the lack of popularity of gift registries in India can be attributed to a combination of cultural factors, including the tradition of giving cash or gold, the importance of personal involvement in gift selection, and the values of humility and modesty. While gift registries have become a convenient and popular option in Western countries, their adoption in India will likely be a slow and gradual process, as cultural norms and traditions continue to play a significant role in shaping gift-giving practices.