Skip to main content

· 3 min read
Gaurav Parashar

Kaindy Lake in Almaty is unlike any other place I have hiked to. The journey itself is something that stays with you long after you leave, not just because of the lake but because of the sheer experience of getting there. The 2-kilometer hike to the lake is surreal, set against a backdrop of snow-clad mountains that feel both untouched and safe. There are few places where nature feels this still, where the silence is only broken by the sound of your own footsteps crunching against the snow. It is a quiet kind of beauty, one that does not demand attention but holds it effortlessly. The path is not overly difficult, but the sense of isolation and the crisp air make it feel like stepping into another world. Unlike other hikes where the journey often overshadows the destination, here both are equally memorable.

Kaindy Lake itself is what makes this entire experience worth the effort. The moment you see the trees rising from the water, you realize why this place is special. Submerged yet standing tall, the remnants of a once-dense forest create an eerie but fascinating sight. The water, partially frozen in winter, hides and reveals the trees in a way that feels almost unreal. It is not just the lake’s appearance that makes it unique, but the feeling it creates when you stand there, looking at something that has existed this way for decades. Unlike many other natural sights that are altered or eroded over time, Kaindy Lake has remained, its sunken forest a reminder of the flood that created it. The stillness of the water, the frozen air, and the way the trees disappear into the depths make it one of those places that do not just exist in memory but in feeling.

Kaindy Lake, Almaty March 2025

The hike back carries the same weight as the arrival. Often, when leaving a place, there is a sense of closure, a finality that comes with retracing your steps. Here, that does not happen. The walk back through the snow feels just as surreal, as if the experience is not ready to let go of you yet. There is something about the contrast between the cold air and the warmth of exertion, the emptiness of the trail, and the overwhelming presence of the landscape that keeps you engaged. Even after reaching the starting point, the images of the lake and the trail stay fresh, not just as visual memories but as something deeper. Few hikes feel this complete—where both the path and the destination hold equal value.

Kaindy Lake is not just another scenic spot; it is an experience. It is one of those rare places where the effort to reach it does not feel like a challenge but a necessary part of the journey. The lake’s existence, with its submerged trees and undisturbed presence, makes it one of the most unique places to visit. Unlike more famous destinations where expectations often outweigh reality, this place delivers exactly what it promises. The quiet, the snow-covered trail, the safe but isolated hike, and the lake itself make it worth every step. For anyone considering visiting, it is not just about seeing the lake but experiencing the journey that leads to it.

· 3 min read
Gaurav Parashar

Almaty has a certain stillness in its streets that makes walking through its parks a different experience from the rush of modern cities. Panfilov Park, located in the heart of the city, is one of those places where the pace slows down naturally. The wide pathways lined with tall trees provide enough shade even on the sunniest days. The sound of leaves rustling and occasional chatter from park visitors add to the quiet rhythm of the place. Walking here does not feel hurried; it allows for an unstructured experience where one can observe without an agenda. People sit on benches, either lost in their thoughts or speaking in hushed tones. Families stroll past, children stopping briefly to inspect something interesting on the ground. The park is large enough to make it easy to find a quiet corner but not so vast that it feels empty.

Ascension Cathedral, Almaty March 2025

The Ascension Cathedral stands at the center of the park, its pale yellow and white structure contrasting against the greenery. Built entirely of wood, the cathedral is impressive in its design, managing to stand tall without the use of metal nails. Its historical significance is well-known, having survived earthquakes that have reshaped the city over the years. Some visitors step inside for a quiet moment, lighting candles and offering prayers, while others observe its structure from the outside. The exterior, with intricate detailing, draws attention without being excessive. For those who have little interest in religious spaces, the building still serves as an architectural curiosity, standing as a reminder of a different time in Almaty's past. The cathedral does not feel imposing but rather blends into the park naturally, making it easy to pass by without feeling the need to linger.

Walking further into the park, past the cathedral, the space opens up to statues and memorials dedicated to history. The Panfilov division, which fought in World War II, is commemorated with sculptures and plaques. Some people stop to read them, while others barely glance before continuing their walk. The presence of these historical markers does not disrupt the park's calm but adds another layer to it. In the background, vendors sell small snacks and drinks, and the occasional cyclist weaves through the pathways. The atmosphere remains undisturbed despite the movement. The city’s noise is distant, never fully reaching inside, making it easy to feel detached from the rest of Almaty while still being in its center.

Spending time in Panfilov Park does not require a plan. It is a place that allows for aimless wandering, whether to appreciate the trees, observe people, or take a brief pause from the day. The walk is neither demanding nor dull, striking a balance that makes it easy to lose track of time without feeling unproductive. The benches scattered across the park invite people to sit without urgency. Some look at their phones, some read, and others simply sit in silence. The presence of the cathedral and war memorials adds meaning to the walk without making it feel like a history lesson. The park holds layers of time within its space, making it an interesting yet relaxing part of Almaty’s daily life.

· 2 min read
Gaurav Parashar

I am beginning a six-day trip to Kazakhstan, with Almaty as my base. This will be my first visit to the country, and I am looking forward to experiencing its unique blend of natural beauty, urban energy, and cultural depth. Kazakhstan is often overlooked as a travel destination, but its vast landscapes, from the Tian Shan mountains to alpine lakes, make it one of Central Asia’s most intriguing places. While the country has been humorously misrepresented in global media before, the reality is far more compelling—a nation with deep history, welcoming people, and stunning geography.

Almaty sits at the foot of the Zailiysky Alatau range, offering easy access to nature while maintaining a modern, dynamic atmosphere. The weather this time of year is cool and crisp, ideal for hiking in the nearby mountains or exploring the city’s parks and tree-lined boulevards. I plan to visit Big Almaty Lake, Charyn Canyon, and possibly the Kolsai Lakes, all known for their breathtaking scenery. The contrast between Almaty’s urban life and the untouched wilderness just outside the city is something I’m eager to see firsthand.

Kazakhstan’s culture is another aspect I find fascinating—a mix of nomadic traditions and contemporary influences. The cuisine, with its emphasis on meat, dairy, and hearty dishes, reflects the country’s pastoral roots. I’m curious to try beshbarmak, kazy, and other local specialties, as well as see how Almaty’s café culture blends with its Central Asian identity. The city’s Soviet-era architecture, alongside newer developments, adds another layer to its character.

This trip is a chance to experience a country that surprises many first-time visitors. Kazakhstan is not just a crossroads between Europe and Asia—it’s a destination with its own distinct appeal. The landscapes alone make it worth visiting, but the warmth of the people and the richness of daily life are what I’m most interested in observing. Six days may not be enough to see everything, but it will certainly give me a strong introduction. I’ll share more once I’ve explored further.

· 3 min read
Gaurav Parashar

Kunal Kamra’s latest comedy special, Naya Bharat, has once again sparked outrage among certain groups. The routine, which critiques the government, business elites, and societal norms, follows Kamra’s established style of sharp, unapologetic satire. Predictably, the backlash has been intense, with calls for bans and legal action. This is not new—Kamra has faced similar reactions in the past, and the pattern repeats itself with each of his controversial releases. The outrage follows a familiar script: a comedian speaks, a segment takes offense, media amplifies the anger, and debates ensue. The cycle rarely leads to meaningful discourse but ensures temporary noise.

I attended Kamra’s live show in Gurgaon on February 15, 2025, where he performed much of the same material later released in Naya Bharat. The audience, a mix of long-time fans and newcomers, responded with laughter and occasional applause. His delivery was direct, his jokes landing without the exaggerated outrage that later followed online. The live setting highlighted an important distinction—comedy is contextual, and reactions in a closed room differ vastly from those in the public sphere. What works as satire in a performance space often becomes a lightning rod when broadcast widely. Kamra’s willingness to push boundaries remains his defining trait, even as it invites backlash.

The criticism against Kamra is part of a larger trend where comedians in India face disproportionate scrutiny. While outrage is common globally, India’s political and social climate amplifies it further. Comedians who critique power—whether political, corporate, or cultural—are frequently targeted with legal threats, online harassment, and calls for censorship. Kamra stands out because he refuses to soften his material despite the consequences. His approach raises questions about the limits of free speech in comedy and whether satire can exist without inviting fury. The reality is that outrage is inevitable, but it rarely results in lasting consequences for the comedians involved.

Hopefully, the current uproar over Naya Bharat will settle soon, as it usually does. Kamra’s ability to continue performing, despite controversies, suggests a resilience that few others in the industry share. The real test is whether audiences will move past the noise and engage with the substance of his work. For now, the outrage serves as a reminder of how comedy functions in India—walking a fine line between humor and provocation. Those who appreciate Kamra’s style will continue to support him, while his detractors will move on to the next target. The cycle repeats, but the comedy remains.

· 3 min read
Gaurav Parashar

Life is complex enough without adding unnecessary drama. Yet, drama often finds its way into our lives, whether through relationships, work, or personal choices. The truth is, while drama can be difficult to avoid entirely, choosing a life with less stress and chaos is surprisingly simple. It requires discipline, self-awareness, and a commitment to maintaining high standards for yourself. This doesn’t mean striving for perfection or avoiding conflict altogether. Instead, it means being intentional about the energy you allow into your life and the energy you project outward. By being direct, setting boundaries, and prioritizing peace, you can create a life that is organized, stable, and ultimately of higher quality.

The first step to reducing drama is to be self-critical. This means regularly evaluating your actions, decisions, and the company you keep. Are you contributing to the chaos, or are you actively working to minimize it? Drama often thrives in environments where people are unwilling to take responsibility for their role in conflicts. By holding yourself accountable, you can avoid unnecessary misunderstandings and emotional turbulence. This also means being honest about the people and situations that drain your energy. Not everyone deserves a place in your life, and it’s okay to distance yourself from those who thrive on negativity or manipulation. Being self-critical doesn’t mean being harsh on yourself; it means being honest and intentional about the life you want to lead.

Another key aspect of keeping drama out of your life is having a strong preference for simplicity and directness. Many conflicts arise from miscommunication, passive-aggressive behavior, or the unwillingness to address issues head-on. By being direct, you can resolve problems before they escalate. This doesn’t mean being rude or confrontational; it means being clear about your boundaries, expectations, and feelings. Similarly, simplicity in your daily routines and habits can help reduce volatility. When your life is organized and predictable, there’s less room for chaos to creep in. This might mean saying no to commitments that don’t align with your priorities or avoiding situations that you know will lead to stress. A simpler life is not a boring life—it’s a life where you have the space to focus on what truly matters.

Finally, maintaining high standards for yourself and others is crucial. This doesn’t mean expecting perfection or being inflexible. It means refusing to tolerate behavior that undermines your peace of mind. If someone consistently brings drama into your life, it’s okay to set boundaries or walk away. Similarly, if you find yourself engaging in gossip, overreacting, or creating unnecessary conflict, it’s important to reflect on why and make changes. A high-quality life is one where you feel in control, at ease, and focused on your goals. By choosing less drama, you’re not avoiding life’s challenges—you’re choosing to face them with clarity and composure.

In the end, keeping drama out of your life is about making intentional choices. It’s about recognizing that while you can’t control everything, you can control how you respond and what you allow into your world. A life with less drama is not always easy to achieve, but it’s always worth the effort. By being disciplined, self-critical, and direct, you can create a life that is not only more peaceful but also more fulfilling.

· 3 min read
Gaurav Parashar

India’s economic and cultural transformation over the past few decades has been nothing short of remarkable. One of the most significant changes has been the shift in the collective mindset—from one of scarcity to one of abundance. This evolution is not just visible in the macroeconomic indicators but also in the everyday lives of people. A recent conversation with an FMCG founder highlighted how this shift is reflected in eating patterns, especially with the rise of quick commerce platforms. The founder noted that Indians are no longer constrained by limited choices or delayed gratification. Instead, they are embracing a world-class consumer experience, where convenience and variety are now the norm. This change is a testament to India’s growing economic confidence and its ability to adapt to global trends.

The rise of quick commerce platforms like Blinkit, Swiggy Instamart, and Zepto has fundamentally altered how Indians approach consumption. A decade ago, the idea of getting groceries or snacks delivered within 10 minutes would have seemed unimaginable. Today, it is a reality for millions in urban and semi-urban areas. This shift is not just about convenience; it reflects a deeper change in mindset. Indians are no longer content with “just enough.” They now expect abundance—whether it’s in the variety of products available, the speed of delivery, or the quality of service. This expectation is a clear departure from the scarcity-driven mindset that once dominated, where people made do with what was available and planned purchases carefully to stretch their budgets.

However, this transition to abundance is not uniform across the country. While the urban middle class and affluent sections have embraced this new reality, a significant portion of the population is still catching up. Inflation and economic disparities remain challenges, but even here, there is progress. Many in rural and semi-urban areas are now accessing better-quality goods and services, thanks to improved infrastructure and digital penetration. The growth of India’s economy and GDP has played a crucial role in this transformation. As incomes rise and opportunities expand, more people are climbing the economic ladder, gradually moving from a mindset of scarcity to one of abundance. This upward mobility is a positive sign, but it also underscores the need for inclusive growth to ensure that the benefits of this shift reach everyone.

The shift from scarcity to abundance is not just an economic phenomenon; it is a cultural one. It reflects India’s growing confidence on the global stage and its ability to adapt to changing times. This change is visible in everything from consumer behavior to entrepreneurial ambition. Indians are no longer content with being passive recipients of global trends; they are actively shaping them. The rise of homegrown brands, the success of Indian startups, and the increasing demand for premium products all point to a mindset that is no longer constrained by scarcity. While challenges remain, the overall trajectory is clear: India is moving towards a future defined by abundance, opportunity, and world-class aspirations.

· 3 min read
Gaurav Parashar

Brands have traditionally been seen as entities owned and controlled by the companies that create them. However, in the digital age, this dynamic has shifted dramatically. Today, brands are increasingly co-created by their users, with companies playing the role of facilitators rather than sole proprietors. A prime example of this shift is the Stanley Cup, a century-old brand that has recently experienced a resurgence in popularity, not because of traditional marketing, but because of its users. The Stanley Cup, a reusable water bottle, has become a cultural symbol, transcending its utilitarian purpose to represent belonging, identity, and even status. This transformation highlights how modern brands are no longer just products; they are platforms for user expression and community building.

Stanley, the company behind the Stanley Cup, was founded in 1913 and initially gained recognition for its durable, practical products. For decades, it catered to a niche market of outdoor enthusiasts and workers who valued functionality over aesthetics. However, in recent years, the brand has undergone a remarkable transformation. The catalyst for this change was not a corporate rebranding campaign but the power of social media, particularly TikTok. Users began sharing videos of their Stanley Cups, showcasing their durability, design, and even their growing collections. Limited editions sold out almost instantly, not because of aggressive advertising, but because of the cult-like following that emerged organically. The Stanley Cup became more than just a water bottle; it became a symbol of identity, a way for users to express their values and connect with like-minded individuals.

This phenomenon underscores a fundamental shift in how brands are built and sustained. In the past, companies relied on top-down marketing strategies to shape consumer perceptions. Today, the power has shifted to the users. Brands like Stanley are no longer defined solely by their corporate messaging but by the stories, emotions, and communities that users create around them. The Stanley Cup’s success is not just about the product itself but about the sense of belonging it fosters. Owning a Stanley Cup is not just about hydration; it’s about being part of a community that values sustainability, style, and shared experiences. This user-driven approach to branding is marketing at its peak, where the product becomes a canvas for collective creativity and identity.

The implications of this shift are profound for both businesses and consumers. For companies, it means relinquishing some control and embracing the unpredictability of user-driven branding. It requires a shift from creating products to creating platforms that enable user expression and community building. For consumers, it means having a more active role in shaping the brands they love. The Stanley Cup phenomenon is a testament to the power of this new paradigm. It shows that in the digital age, the most successful brands are those that are co-created by their users, evolving from mere products into cultural symbols that resonate deeply with their communities.

· 3 min read
Gaurav Parashar

Duolingo has always stood out as a unique product in the crowded space of language learning apps. Its design language is distinct, its characters are memorable, and it has created a world that feels both engaging and educational. One of the features that recently caught my attention is the Video Call with Lily, a feature that allows users to interact with one of Duolingo’s characters, Lily, in a simulated video call. This feature is not just a gimmick; it’s a thoughtful integration of technology and pedagogy that pushes the boundaries of how we learn languages.

The concept of speaking to a character like Lily in a video call is both innovative and practical. Lily, a character many Duolingo users are already familiar with, acts as a conversational partner, guiding users through real-life scenarios. The feature uses Rive, an interactive animation tool, to bring Lily to life in a way that feels surprisingly natural. The animations are smooth, and the interactions are designed to mimic real conversations, making the experience immersive. What’s impressive is how Duolingo has managed to balance the technical complexity of this feature with its core mission: making language learning accessible and fun. The conversations are structured to help users practice vocabulary, pronunciation, and sentence construction, all while maintaining a low-pressure environment.

What makes this feature particularly effective is its ability to simulate real-world interactions without the anxiety that often comes with speaking a new language. Many language learners struggle with the fear of making mistakes or sounding awkward, but Lily’s non-judgmental and supportive demeanor helps alleviate that pressure. The feature also adapts to the user’s proficiency level, ensuring that the conversations are challenging but not overwhelming. This adaptability is a testament to Duolingo’s understanding of its users’ needs. The integration of Rive’s animation technology adds a layer of polish to the experience, making it feel less like a traditional language exercise and more like a genuine interaction.

Duolingo’s Video Call with Lily is a testament to how far the app has come since its inception. It’s not just a tool for learning vocabulary or grammar; it’s a platform that creates a holistic language-learning experience. The feature is a bold step forward, and it’s exciting to see how Duolingo continues to innovate in a space that often feels stagnant. For anyone interested in language learning or the intersection of technology and education, this feature is worth exploring. It’s a reminder that Duolingo isn’t just an app—it’s a constantly evolving ecosystem that redefines what it means to learn a language.

· 3 min read
Gaurav Parashar

The recent launch of IKEA in Delhi NCR has sparked considerable interest, not just for its products but for the way the brand has positioned itself in the Indian market. IKEA’s entry into India has been a long-anticipated event, and its arrival in the National Capital Region marks a significant milestone in its expansion strategy. What stands out, however, is not just the physical presence of its stores but the distinctiveness of its brand communication. IKEA’s quirky advertisements, which are a departure from the conventional marketing strategies of Indian brands, have managed to capture attention and create a buzz. These ads are not just selling furniture; they are selling a lifestyle, a philosophy, and a sense of trust that resonates deeply with consumers.

Some brands command a unique place in the market due to their design ethos, and IKEA is a prime example of this. The brand’s design philosophy is reflected not only in its products but also in its marketing, advertising, and overall communication. IKEA’s ads in India are a testament to this. They are simple yet effective, often highlighting everyday problems and offering practical solutions through their products. The humor and relatability in these ads make them stand out in a market saturated with traditional and often overly dramatic advertising. This approach has helped IKEA build an implicit trust with its audience, a trust that goes beyond just the quality of its furniture. It’s a trust in the brand’s ability to understand and cater to the needs of its customers.

IKEA’s current delivery services in Delhi NCR and a few other cities are just the second steps in its journey in India. The brand’s ability to adapt to the Indian market while retaining its global identity is noteworthy. Its stores are designed to offer an experience rather than just a shopping destination. The layout, the in-store restaurants serving Swedish and Indian cuisine, and the focus on sustainability are all part of a carefully crafted strategy to appeal to Indian consumers. This strategy is not just about selling products; it’s about creating a connection with the audience. The brand’s emphasis on affordability, functionality, and design aligns well with the aspirations of the Indian middle class, making it a strong contender in the home furnishing market.

What sets IKEA apart from other brands, including Indian ones, is its consistency in brand communication. The ads are not just quirky for the sake of being different; they are a reflection of the brand’s core values. This consistency builds a sense of reliability and authenticity, which is crucial in a market where consumers are increasingly skeptical of overtly promotional content. IKEA’s success in Delhi NCR will depend not just on the quality of its products but on its ability to maintain this trust and connection with its audience. As the brand continues to expand its footprint in India, it will be interesting to see how it evolves its strategies to cater to the diverse and dynamic Indian market.

· 3 min read
Gaurav Parashar

Life is a series of moments, each one fleeting yet significant in its own way. To live life on your sleeve is to embrace these moments with openness, purpose, and a sense of tranquility. It means being present, not just physically but mentally and emotionally, in every experience that comes your way. This approach to life requires a willingness to accept change, to let go of rigid expectations, and to find meaning in the ebb and flow of daily existence. Change is the only constant, and resisting it only leads to unnecessary stress and dissatisfaction. Instead, by accepting and even welcoming change, we can navigate life with greater ease and clarity.

Living in the moment is easier said than done. Our minds often wander to the past or future, dwelling on regrets or anxieties. However, true tranquility comes from focusing on the present. This doesn’t mean ignoring the lessons of the past or the possibilities of the future, but rather understanding that the present is where life happens. When we live life on our sleeve, we allow ourselves to fully experience the here and now, whether it’s a quiet morning with a cup of coffee, a challenging day at work, or a meaningful conversation with a loved one. This mindfulness helps us find purpose in even the smallest of actions, making life richer and more fulfilling.

Purpose is another key element of living life on your sleeve. Without a sense of direction, life can feel aimless and unfulfilling. Purpose doesn’t have to be grand or world-changing; it can be as simple as striving to be kind, learning something new, or contributing to your community. What matters is that it resonates with you and gives your life meaning. When you live with purpose, you approach each day with intention, making choices that align with your values and goals. This sense of purpose also helps you navigate change more effectively, as it provides a stable foundation amidst the uncertainties of life.

As we move forward, it’s important to remember that life is a journey, not a destination. Each year brings new people, new experiences, and new challenges. By living life on your sleeve, you remain open to these changes, embracing them as opportunities for growth and self-discovery. Tranquility, mindfulness, and purpose are not just ideals to aspire to; they are practical tools for navigating the complexities of life. When you live with these principles in mind, you create a life that is not only meaningful but also deeply satisfying. Change will always be a part of life, but by accepting it and living authentically, you can find peace and fulfillment in every moment.