What kind of startup writing lives here?
Notes on business decisions, teams, growth, customer behavior, operating rhythm, and the parts of company-building that are easier to live than to explain.
Topic Hub
Entrepreneurship
This is the broadest business layer of the site. It collects what I keep learning about founders, teams, incentives, customers, execution, and the slower parts of building that rarely make it into startup mythology.
Entrepreneurship is the thread that ties together ambition, judgment, patience, and self-awareness. A lot of my writing becomes clearer once you see it through that lens.
Good Place To Start
Posts to begin with
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(DAY 1132) March Had Other Plans
March 2026 brought unexpected churn in the team and a surprise hernia surgery, a reminder that life rarely follows the neat version of the plan.
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(DAY 1128) Endure, Master Wayne
Building a startup is a long test of endurance. A reflection on patience, consistency, and why the line 'Endure, Master Wayne' feels deeply true.
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(DAY 1127) Interviews, Interviews, Interviews
In a team of fewer than ten people, every hire matters deeply. A reflection on why founders must take interviews seriously and how that has shaped my work at Edzy.
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(DAY 1124) Back to the Office: A Smooth Return After Surgery
First day back in the office after hernia surgery—feeling comfortable, confident, and happy to reconnect with the team thanks to laparoscopic robotic surgery's shorter recovery period.
Key Takeaways
- Startups are mostly a test of clear thinking under emotional pressure.
- Hiring, incentives, and culture compound faster than surface-level strategy.
- Good founder judgment often looks boring before it looks smart.
Owned Audience
Want the entrepreneurship thread in a lower-noise format?
Founder Field Notes is where I surface the strongest ideas from the archive instead of leaving them buried in chronology.
Flagship
Canonical places to start on this theme
These are the more durable pages and posts that best represent this thread of the site.
educate · topic
Entrepreneurship
The broad founder layer: incentives, hiring, growth, execution, and the slower lessons that company-building keeps teaching.
educate · topic
Building Edzy
The clearest window into what I am building now and how product, hiring, and mission show up in real decisions.
educate · post
Interviews, Interviews, Interviews
A founder note on why hiring in a team of fewer than ten people is company-building, not admin.
educate · post
You Can Only Improve What You Measure
A practical essay about why progress gets real only when it becomes visible and trackable.
Recent Notes
More from this topic
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(DAY 1108) Be Nice to Employees
A reminder that being nice to employees is not weakness; it is leadership, especially when building a bootstrapped company and growing people consistently.
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(DAY 1099) Field Sales in India Needs Better Incentive Design
In India’s non-enterprise sectors, field sales performance improves when incentives reward quality meetings, disciplined tracking, and tight customer-feedback loops.
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(DAY 1088) If You Don't Ask, It's Always a No
The simple truth that not asking guarantees a 'no' while asking and staying firm about what you want creates opportunities for alignment in business and relationships.
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(DAY 1077) Five Interviewers, One Candidate: The Panel That Probes
Thoughts on panel interviewing—why it's intimidating, how it probes a candidate, and how our dev team uses it to align everyone.
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(DAY 1042) Clear communication builds lasting recall
Communication turns out to be central to managing relationships with a boss or a team founder, often more so than raw output or intent. Over time, people do...
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(DAY 1036) How we hire at Edzy
Hiring at Edzy has gradually evolved into a process that prioritizes observation over projection. For college students and recent gr...
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(DAY 1030) A Familiar Conversation on Product and Growth
Catching up with Shreyash Seth from IIT Bombay at the office turned into a grounded discussion around product, g...
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(DAY 1006) Hilton GM Visit After Noise Complaint
The Hilton Baani City Centre General Manager, Harakaran Singh Sethi visited our office following my previo...
Edzy
If you care about learning products, this is what I am building.
Edzy is where a lot of my founder writing becomes concrete: product choices, hiring, incentives, and the practical challenge of building something genuinely useful for students.
Common Questions
How this theme shows up here
Is this mostly theory or field notes?
Mostly field notes. The writing is grounded in lived experience and observations from building companies over time.