What kind of startup writing lives here?
Notes on business decisions, teams, growth, customer behavior, operating rhythm, and the parts of company-building that are easier to live than to explain.
Founder Thread
This is the broadest business layer of the site. It collects what I keep learning about founders, teams, incentives, customers, execution, and the slower parts of building that rarely make it into startup mythology.
Entrepreneurship is the thread that ties together ambition, judgment, patience, and self-awareness. A lot of my writing becomes clearer once you see it through that lens.
Start Here
LinkedIn Services and its proposal flow are genuinely useful for freelancers and independent professionals trying to get into serious consideration quickly.
Most decisions on team fit are a no unless they become a clear yes, but today I chose to give one intern a little more runway.
Met Anshul Gupta from TrueAlpha today, and the conversation stood out for being grounded, practical, and genuinely useful.
A reminder that one of the oldest startup lessons still holds: get out of the building and meet your customer.
What This Thread Is Really About
Flagship
The more durable pages and posts that best represent this thread once you know you want to stay in it.
educate · topic
The broad founder layer: incentives, hiring, growth, execution, and the slower lessons that company-building keeps teaching.
educate · topic
The clearest window into what I am building now and how product, hiring, and mission show up in real decisions.
educate · post
A founder note on why hiring in a team of fewer than ten people is company-building, not admin.
educate · post
A practical essay about why progress gets real only when it becomes visible and trackable.
Recent Notes
After multiple rounds with Apple App Store Connect and a few custom iOS changes, Edzy is finally live on the iOS App Store.
Last-minute hiring gaps reveal something unsettling: candidates are applying to roles they are not qualified for, ignoring the essential details that would have disqualified them immediately.
Building a business often means living inside a loop of anxiety and optimism, where founders wake up worried about what is not working and still keep believing in what the company could become.
March 2026 brought unexpected churn in the team and a surprise hernia surgery, a reminder that life rarely follows the neat version of the plan.
Building a startup is a long test of endurance. A reflection on patience, consistency, and why the line 'Endure, Master Wayne' feels deeply true.
In a team of fewer than ten people, every hire matters deeply. A reflection on why founders must take interviews seriously and how that has shaped my work at Edzy.
First day back in the office after hernia surgery—feeling comfortable, confident, and happy to reconnect with the team thanks to laparoscopic robotic surgery's shorter recovery period.
A reminder that being nice to employees is not weakness; it is leadership, especially when building a bootstrapped company and growing people consistently.
Edzy
Edzy is where a lot of my founder writing becomes concrete: product choices, hiring, incentives, and the practical challenge of building something genuinely useful for students.
Common Questions
Notes on business decisions, teams, growth, customer behavior, operating rhythm, and the parts of company-building that are easier to live than to explain.
Mostly field notes. The writing is grounded in lived experience and observations from building companies over time.