What kind of startup writing lives here?
Notes on business decisions, teams, growth, customer behavior, operating rhythm, and the parts of company-building that are easier to live than to explain.
Founder Thread
Entrepreneurship
This is the broadest business layer of the site. It collects what I keep learning about founders, teams, incentives, customers, execution, and the slower parts of building that rarely make it into startup mythology.
Entrepreneurship is the thread that ties together ambition, judgment, patience, and self-awareness. A lot of my writing becomes clearer once you see it through that lens.
Start Here
Posts to begin with on this theme
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(DAY 1210) Fighting Solo and Finding Escape Velocity
Building a business in isolation is a lonely battle, but escape velocity comes from staying dangerously close to your users and letting their needs pull you forward.
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(DAY 1203) Motivation Reveals Itself in Conversation
Interviews and conversations reveal a lot if you listen closely, especially when it comes to spotting motivated people, even if finding the right fit still takes time and luck.
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(DAY 1202) Summaries Help Preserve Context
Startups speak with hundreds of candidates and people in the ecosystem, and short summaries become essential if you want to retain useful context months later.
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(DAY 1181) Edzy and an Invitation to Imaginxt 2026
Edzy has been invited to Imaginxt 2026 at the Jio Convention Centre in Mumbai, and I am thinking through whether and how we should participate.
What This Thread Is Really About
- Startups are mostly a test of clear thinking under emotional pressure.
- Hiring, incentives, and culture compound faster than surface-level strategy.
- Good founder judgment often looks boring before it looks smart.
Flagship
Canonical places to start on this theme
The more durable pages and posts that best represent this thread once you know you want to stay in it.
educate · topic
Entrepreneurship
The broad founder layer: incentives, hiring, growth, execution, and the slower lessons that company-building keeps teaching.
educate · topic
Building Edzy
The clearest window into what I am building now and how product, hiring, and mission show up in real decisions.
educate · post
Interviews, Interviews, Interviews
A founder note on why hiring in a team of fewer than ten people is company-building, not admin.
educate · post
You Can Only Improve What You Measure
A practical essay about why progress gets real only when it becomes visible and trackable.
Recent Notes
More from this topic
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(DAY 1175) LinkedIn Services Is a Boon for Freelancers
LinkedIn Services and its proposal flow are genuinely useful for freelancers and independent professionals trying to get into serious consideration quickly.
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(DAY 1171) Giving Someone Another Shot
Most decisions on team fit are a no unless they become a clear yes, but today I chose to give one intern a little more runway.
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(DAY 1168) Practical and Pragmatic Conversations Matter
Met Anshul Gupta from TrueAlpha today, and the conversation stood out for being grounded, practical, and genuinely useful.
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(DAY 1166) Get Out of the Building
A reminder that one of the oldest startup lessons still holds: get out of the building and meet your customer.
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(DAY 1165) Edzy Is Now Live on iOS
After multiple rounds with Apple App Store Connect and a few custom iOS changes, Edzy is finally live on the iOS App Store.
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(DAY 1153) The Deal Breakers No One Reads: Why Candidates Spray and Pray
Last-minute hiring gaps reveal something unsettling: candidates are applying to roles they are not qualified for, ignoring the essential details that would have disqualified them immediately.
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(DAY 1140) Building a Business Is a Loop of Optimism and Anxiety
Building a business often means living inside a loop of anxiety and optimism, where founders wake up worried about what is not working and still keep believing in what the company could become.
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(DAY 1132) March Had Other Plans
March 2026 brought unexpected churn in the team and a surprise hernia surgery, a reminder that life rarely follows the neat version of the plan.
Edzy
If you care about learning products, this is what I am building.
Edzy is where a lot of my founder writing becomes concrete: product choices, hiring, incentives, and the practical challenge of building something genuinely useful for students.
Common Questions
How this theme shows up here
Is this mostly theory or field notes?
Mostly field notes. The writing is grounded in lived experience and observations from building companies over time.