Start Here
The cleanest route into how I think and what I am building.
The best first move is usually the founder thread: Edzy, product judgment, hiring, incentives, and the practical texture of building something real. The rest of the archive matters too, but it makes more sense once you have that spine.
If you are new here, do not start with the full archive. Start with the founder notes, then branch out based on what keeps pulling your attention.
Recommended First
Read the founder notes behind Edzy
This is the clearest signal on the site: product choices, company-building, incentives, hiring, and what the work is teaching me in real time.
See The Product
Understand what I am actually building
If the founder writing resonates, the Edzy page gives the product context behind the notes.
Broader Reading
Use the curated route after the founder lane
Once you have the main context, this gives you a tighter editorial path into the rest of the archive.
Reader Journeys
Use audience-specific paths only if you need them
Founders, operators, technologists, fitness-minded readers, and book lovers each have a guided route once you want a more tailored way through.
If You Care About Startups
Read the founder notes
I write about hiring, sales, operations, customer behavior, incentives, endurance, and what building Edzy is teaching me.
If You Care About Systems
Read the technology notes
These pieces are less about gadget worship and more about tools, incentives, design choices, software habits, and how products win.
If You Care About Being Human
Read the health and reflection notes
Swimming, running, recovery, self-awareness, attention, discipline, family, and the small observations that quietly shape a life.
Founder Notes
Recent posts on building and work
-
(DAY 1210) Fighting Solo and Finding Escape Velocity
Building a business in isolation is a lonely battle, but escape velocity comes from staying dangerously close to your users and letting their needs pull you forward.
-
(DAY 1140) Building a Business Is a Loop of Optimism and Anxiety
Building a business often means living inside a loop of anxiety and optimism, where founders wake up worried about what is not working and still keep believing in what the company could become.
-
(DAY 1088) If You Don't Ask, It's Always a No
The simple truth that not asking guarantees a 'no' while asking and staying firm about what you want creates opportunities for alignment in business and relationships.
Technology
Posts on products, tools, and incentives
-
(DAY 1208) Wait for the AI Calling Boom
AI calling is still expensive and full of promotional spam, but once scaling laws kick in, India may see an unprecedented wave of AI-powered calls.
-
(DAY 1182) Google I/O and the Power of Distribution
Google I/O is a reminder that Google is not just a technology innovator, but also a distribution powerhouse with many products serving more than a billion users.
-
(DAY 1154) The Age of Personal Software: When Code Becomes Abundant and Slop Follows
Everyone can code now. Software is approaching zero marginal cost and will become as abundant as content. That abundance will bring a wave of software slop—but it will also unlock an era of deeply personal, precisely built software.
Health and Recovery
Notes from movement, recovery, and routine
-
(DAY 1204) The Value of a Quiet Night at Home
A quiet night at home can do more for the week than it appears to on the surface, helping with pacing, recovery, and steady energy.
-
(DAY 1201) A 1 km Swim and the Return of Routine
A 1 km swim brings a satisfying sense of routine returning, along with the calm feeling of being back in the water and moving in flow.
-
(DAY 1187) A 1 km Swim and a Return to Rhythm
About two and a half months after surgery, a 1 km swim feels like a good sign that I am getting back to a light and sustainable workout rhythm.
Reader Journeys
Choose the path that sounds like you after you have the main context
Founders, operators, technologists, fitness-minded readers, and book lovers each have a guided route into the archive now.