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Founder Note

(DAY 1343) The Problem With Online Reviews

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Online ratings help people make choices, but the people who leave reviews are not always representative of everyone who used a service.

Founder Note Topic: Entrepreneurship

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This post is part of the founder writing around Edzy, product decisions, hiring, incentives, and the slower realities of building a company.

Reviews are useful because they give us some information before we spend money or time. They are also a strange sample. People with unusually good or bad experiences may be more motivated to write, businesses may ask selectively, and fake reviews can distort the picture.

A score compresses many different experiences into one number. I try to treat it as a clue rather than a verdict, and to look for details that explain what a reviewer actually valued. The rating can narrow the options, but it cannot remove the uncertainty from choosing a restaurant, hotel, or product.


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