As AI-generated text, images, video, and comments spread, it becomes harder to know what was made by a person.
The internet has always contained edited, staged, and misleading material. What feels different now is how cheaply convincing content can be produced at scale. A post, image, or comment may look ordinary while giving us very little reason to know who made it or why.
That changes the basic feeling of browsing. We have relied on small signals of human presence: a particular voice, an imperfect image, a familiar account. Those signals are getting easier to imitate. I do not know what reliable trust will look like in that environment, but provenance and reputation may matter more than the content alone.