99 posts tagged with "business"

Most people assume that a single skill leads to a single job, and that job determines their income. This linear thinking no longer holds true in today’s economy. The reality is that skills have multiple dimensions, and each dimension can be monetized in different ways. A programmer isn’t just paid to write code—they might also earn from teaching, consulting, or creating content about programming. Similarly, a chef doesn’t just cook; they might run a YouTube channel, sell recipe books, or host paid workshops. The more diverse your abilities within a skill, the more revenue streams you can unlock.

The traditional job market rewards specialization, but the gig economy and digital platforms reward versatility. A graphic designer who also understands marketing can offer branding services, while one who knows animation can branch into motion graphics. The difference in earning potential isn’t just about being better at design—it’s about combining design with other complementary skills. This layered approach makes you harder to replace and opens doors to higher-paying opportunities. The key is to stop thinking of skills in isolation and instead see them as interconnected tools that can be mixed and matched for different income sources.

Another overlooked aspect is that not all skills need to be directly tied to a job to generate income. A hobby like photography can start as a passion project, then evolve into selling prints, licensing images, or even conducting workshops. Skills that seem unrelated to your primary career can still contribute financially if leveraged correctly. The challenge is identifying which of your abilities have market demand and figuring out how to package them. Passive income from digital products, affiliate marketing, or royalties often comes from skills that weren’t originally part of someone’s main profession.

The future of work will favor those who can blend skills in unexpected ways. Instead of asking, “What job does this skill lead to?” a better question is, “How many ways can this skill be applied?” The more dimensions a skill has, the more ways it can be monetized. This shift requires a mindset change—from seeing skills as one-dimensional tools for employment to viewing them as flexible assets that can generate value in multiple forms. The goal isn’t just to be good at one thing but to build a portfolio of abilities that work together to create diverse income streams.

The internet's economic model has long been driven by the "blue click economy", where businesses monetize traffic through clicks on search engine results. Google built an empire on this model, serving ads alongside organic blue links and charging advertisers based on clicks. Entire industries — SEO, affiliate marketing, and digital advertising—have thrived by optimizing for these clicks. The more users click, the more revenue flows. However, this model is now facing disruption as AI-driven chat interfaces like ChatGPT, Gemini, and Copilot change how people search for information. Instead of scrolling through pages of links, users get direct answers, bypassing the traditional click-based ecosystem.

As chat-based search grows, the blue click economy will decline. If a significant portion of searches move to AI answers, the demand for paid ads on traditional search engines will increase, driving up cost-per-click (CPC) rates. Fewer clicks mean fewer opportunities for businesses to capture attention, forcing them to either pay more for ads or find alternative ways to reach customers. Google and other search engines may respond by integrating ads into AI-generated answers, but this approach risks diluting user trust if responses become overly commercialized. The shift also impacts content creators who rely on organic search traffic, as their work may no longer be surfaced in a world where users don’t click through to sources.

The long-term implications depend on how quickly users adopt AI search and how platforms adapt. If AI answers become the default, businesses will need to optimize for visibility within chat responses rather than traditional search rankings. This could lead to new forms of advertising, such as sponsored answers or partnerships with AI providers. Meanwhile, publishers and content creators may need to pivot toward direct audience relationships, subscriptions, or alternative monetization methods. The shift also raises questions about attribution—if an AI summarizes information without linking back, how do creators get credit? The legal and ethical debates around AI training data and fair compensation will intensify as the clickless model grows.

For now, the blue click economy persists, but its dominance is uncertain. The transition to AI-driven search will be gradual, but the trend is clear: fewer clicks, more direct answers. Businesses, advertisers, and content creators must prepare for a future where search traffic is no longer guaranteed. The key will be adaptability—whether through new advertising strategies, alternative revenue streams, or deeper engagement with audiences outside of search engines. The internet’s economic model is evolving, and those who rely on clicks must evolve with it.

We all operate in a pond—whether in business, careers, or personal growth. Some are big fish, others small, and many somewhere in between. Recognizing where you stand is crucial. A big fish has influence, resources, and reach, but also greater visibility and risk. A small fish is agile, adaptable, and often overlooked, which can be an advantage. The mistake many make is assuming they are bigger or smaller than they truly are. Overestimating your size leads to overextension; underestimating it means missed opportunities. Clarity about your position helps in making better decisions.

Flexibility is what keeps both big and small fish effective. A big fish that grows rigid becomes a target. A small fish that refuses to adapt gets swallowed. The ability to shift strategies, change direction, or even retreat when necessary is what separates those who thrive from those who struggle. Big fish must remain aware of changing currents—market shifts, competition, and internal stagnation. Small fish must stay light, ready to pivot, and avoid overcommitting to a single approach. The pond is never static, and neither should your methods be.

One of the biggest dangers is confusing movement with progress. A big fish may assume that because it commands space, it is untouchable—until a larger predator arrives or the environment changes. A small fish may mistake constant hustling for growth, burning energy without real advancement. Both need to periodically assess whether their actions align with their goals. Speed matters less than direction. A small fish moving deliberately toward deeper waters will outlast one darting frantically in circles. A big fish that consolidates its strengths survives longer than one expanding recklessly.

The pond does not care about your ambitions—it only responds to adaptability. Colossal mistakes happen when ego overrides reality. A small fish trying to behave like a big one exhausts itself. A big fish ignoring threats because of its size becomes complacent. The key is to operate within your means while staying aware of the ecosystem. Whether big or small, the goal is sustainability, not just growth. Move with purpose, adjust when needed, and never assume the pond owes you anything.

The money earned from a salary and the money earned from building a business are fundamentally different. When I worked in banking, my paycheck was predictable and bonus was a cherry on top. There was security in that, but also a distance from the real challenges of creating something from nothing. The money I earned while building Exambazaar, on the other hand, came with uncertainty, effort, and a deeper understanding of what it means to generate value. That difference in origin changes how you perceive money, how you spend it, and how you value it.

Building a business teaches lessons that a salaried job probably do not. Every dollar earned through a startup is tied to solving a problem, convincing a customer, or optimizing an inefficient process. There is no guaranteed outcome, no safety net. This forces you to think differently—about risk, about resource allocation, about persistence. The humility that comes from facing repeated rejections, from seeing how easily things can fail, and from realizing how much you don’t know, is something that a steady paycheck does not instill. Salary money feels deserved in a transactional way; business money feels earned in a much deeper sense.

The personal growth that comes from building something is also different. A salaried role, especially in structured industries like banking, often narrows your focus. You become good at a specific function, but the broader perspective—how different parts of a business interact, how cash flow really works, how decisions impact survival—is missing. When you’re responsible for an entire business, you have no choice but to engage with all of it. You become more well-rounded, more adaptable, and more aware of your own limitations. That awareness keeps you grounded in a way that corporate hierarchies rarely do.

Looking back, the money I earned from Exambazaar teaches more to me than the money I drew from banking, not because of the amount, but because of what it represents. It’s a reflection of problems solved, risks taken, and lessons learned. Salary money sustains you, but business money changes you. It forces you to confront reality, to adapt, and to grow in ways that comfortable paychecks never will. That difference is why not all money is equal.

LinkedIn and Twitter have become carefully constructed worlds where influence is built through repetition, engagement hooks, and algorithmic familiarity. Recently, I spoke with an entrepreneur who transitioned into a fin-fluencer, leveraging AI-based products to grow a substantial following on LinkedIn. His approach was methodical—posting financial insights generated through GPT, framing them as personal wisdom, and distributing them at optimal times. What stood out was how surprised people were to discover that much of his advice came from AI. The reaction was strange, considering how normalized AI-generated content has become. Yet, there’s still an implicit trust in human-branded advice, even when the source is automated. The real challenge isn’t creation but distribution—consistently feeding the algorithm to stay visible.

The fin-fluencer’s strategy highlighted a broader trend: shallow but effective content dominates because platforms reward volume over depth. CustomGPT and similar tools make it easy to produce templated advice, financial rules, or generic motivational posts. The real differentiator isn’t the quality of the output but the ability to distribute it effectively. LinkedIn, in particular, thrives on recycled ideas packaged as personal experience. The same principles apply to Twitter, where threads perform well not because they are original but because they align with what the algorithm already favors. The tools are accessible; the real work lies in understanding platform mechanics and playing the distribution game.

What’s unsettling is how willingly audiences accept AI-generated content as human expertise. The fin-fluencer noted that engagement spikes when posts are framed as personal revelations rather than AI-assisted insights. This suggests that authenticity, or the illusion of it, still drives trust. Yet, the line between human and machine-generated content is blurring. People don’t seem to mind as long as the advice is useful, even if its origins are impersonal. The larger implication is that expertise is no longer about deep knowledge but about curation and presentation. The ability to repackage existing ideas convincingly matters more than creating something new.

The rise of AI-assisted content creation doesn’t mean human input is obsolete—it just shifts the focus. Distribution, timing, and framing become the real skills. The tools are secondary. Whether it’s financial advice or thought leadership, the winners are those who understand platform dynamics, not necessarily those with the best ideas. This creates a paradox: the more content floods these platforms, the harder it becomes to stand out, yet the formula for visibility remains predictable. The carefully constructed worlds of LinkedIn and Twitter reward those who play the game, not those who break the rules.

During a recent conversation with a friend, we discussed the effectiveness of LinkedIn as a platform for professional growth. He argued that while many users post consistently to build authority, generate sales, or become Top Voices, the actual outcomes often fall short. The content produced primarily benefits LinkedIn by supplying free, user-generated material, but the return for individuals—whether in sales, hiring, or influence—seems minimal. His perspective was that despite the effort invested, the platform’s algorithm and saturation dilute the impact, making it difficult for most to achieve meaningful results.

LinkedIn has evolved into a space where professional branding and visibility are prioritized, but the tangible benefits remain questionable. Many users post with clear objectives—networking, lead generation, or recruitment—yet the conversion rates are often low. The platform thrives on engagement, rewarding viral content over substantive discussions, which shifts focus from quality to quantity. My friend noted that even after months of consistent posting, his team saw little improvement in hiring quality candidates or driving sales. The disconnect between effort and outcome suggests that LinkedIn’s value may be overstated for certain professional goals.

The discussion also touched on the performative nature of LinkedIn content. Posts are frequently tailored to fit trending formats—humble brags, motivational anecdotes, or industry hot takes—rather than fostering genuine dialogue. This creates an environment where authenticity is secondary to visibility, and the pressure to conform reduces the platform’s utility. While some users do benefit from increased reach or opportunities, they are often outliers. For most, the time spent crafting posts could be better allocated to direct outreach, skill development, or other channels with higher ROI.

Ultimately, the conversation highlighted the need for a more critical approach to LinkedIn. Rather than treating it as a primary tool for professional growth, it may be more effective as a supplementary channel. The platform’s strengths—networking and industry updates—are still valuable, but expectations should be tempered. Not every post will lead to a business deal or career breakthrough, and that’s okay. Recognizing LinkedIn’s limitations can help users allocate their time more strategically, focusing on actions that yield measurable results rather than chasing algorithmic approval.

Recently, SEBI ordered a startup to halt operations due to fraudulent activities by its founders. The news came as a shock to many, especially employees who had no idea about the financial mismanagement happening at the top. One of my former colleagues had been working there and, sensing the growing instability, began looking for a new job months before the official announcement. His decision wasn’t based on concrete information—just a gut feeling that something was off. The company had delayed salaries, internal communication had become vague, and leadership seemed increasingly defensive. While most of the product and tech teams continued working as if nothing was wrong, he chose to act.

When he reached out to me, I connected him with a friend at Mastercard. Within weeks, he secured a new role—just before the SEBI order became public. It’s unsettling how entire teams can remain unaware of the fraud happening at the highest levels. Founders often shield employees from financial realities until it’s too late, leaving hundreds scrambling for jobs overnight. In this case, the lack of transparency wasn’t just unethical; it destroyed careers. My colleague was fortunate, but many others weren’t as quick to react or didn’t have the right connections.

The situation highlights how important it is to recognize early warning signs in a company. Delayed payments, sudden leadership changes, or unusual secrecy around finances should never be ignored. Employees often assume things will stabilize, but when regulatory actions hit, the fallout is swift. In startups, where governance can be lax, the risk is higher. The line between optimism and denial is thin, and waiting too long to act can have serious consequences.

What’s worse is that the greed of a few can upend the lives of many. The startup ecosystem thrives on trust, and incidents like this erode that trust. While my former colleague landed safely, many others are now job hunting in a tough market. The lesson here is clear: if something feels wrong, it probably is. Acting quickly—whether by networking, upskilling, or simply starting the job search—can make all the difference.

Managing a team requires making difficult decisions, and one of the hardest is letting go of members who are not meeting expectations. While it is never easy to take actions that affect someone’s livelihood, delaying the decision can harm team morale, productivity, and overall culture. The key is to approach the situation methodically, ensuring that every step—from initial feedback to final action—is structured, fair, and transparent. Providing clear warnings, documented guidance, and opportunities for improvement helps in making an objective assessment. If performance does not improve despite support, the decision to part ways becomes necessary rather than personal.

Before reaching the conclusion that a team member must leave, it is important to evaluate whether the issue is skill, effort, or fit. Sometimes, additional training, role adjustments, or mentorship can turn things around. However, if the individual consistently fails to meet expectations despite interventions, retaining them can create frustration among high performers who carry the extra load. A structured performance improvement plan (PIP) with measurable goals and timelines ensures fairness. This process should be collaborative, giving the employee a chance to voice concerns or challenges they may be facing.

Once the decision is made, it should be handled with respect and clarity. Ambiguity or abruptness can lead to anxiety within the team, so communicating the reasons—without divulging confidential details—helps maintain trust. The focus should remain on performance standards rather than personal shortcomings. The remaining team members will observe how the situation is managed, and a fair, professional approach reinforces a culture of accountability.

The long-term health of the team depends on maintaining high standards while fostering a supportive environment. Letting go of non-performers is not just about removing inefficiency; it is about protecting the morale of those who contribute consistently. A team that sees accountability enforced fairly is more likely to stay motivated and aligned with organizational goals. The process is never pleasant, but when handled correctly, it strengthens the team’s resilience and cohesion.

On a recent flight from Almaty to Delhi, I noticed a significant number of elderly passengers accompanied by family members. Many appeared to be traveling for medical treatment, likely in Delhi or Gurgaon, where several hospitals specialize in elective and chronic care. This is not uncommon—India has become a preferred destination for medical tourism, particularly for patients from Central Asia, where treatment costs are higher or specialized care is less accessible. The affordability of high-quality healthcare, combined with the availability of English-speaking doctors, makes India a practical choice for those seeking procedures ranging from cardiac surgeries to orthopedic treatments.

Medical tourism in India extends beyond emergency care, covering elective procedures that may not be urgent but significantly improve quality of life. Many non-resident Indians (NRIs) also return for treatments not covered by insurance abroad, such as dental work, cosmetic surgery, or joint replacements. The cost difference is substantial—procedures in India can be a fraction of the price compared to Western countries, even after accounting for travel and accommodation. Hospitals in cities like Delhi, Mumbai, and Bangalore cater specifically to international patients, offering packages that include visas, airport transfers, and post-operative recovery stays.

For patients from Kazakhstan, the proximity and direct flight connectivity make India a convenient option. The medical visa process is straightforward, and many hospitals have dedicated international patient desks to assist with paperwork. The cultural familiarity, especially for those from former Soviet states where English is not widely spoken, also plays a role—Russian-speaking staff and interpreters are often available in major hospitals. Additionally, the reputation of Indian doctors, many of whom train or practice abroad, adds to the confidence patients have in seeking treatment here.

The trend of medical tourism is likely to grow as healthcare costs rise globally and India continues to invest in medical infrastructure. While the primary motivation remains cost savings, the quality of care and shorter waiting times for surgeries also contribute to the decision. For patients from Kazakhstan and other Central Asian countries, India offers a balance of affordability, expertise, and accessibility that is hard to match elsewhere.

India’s economic and cultural transformation over the past few decades has been nothing short of remarkable. One of the most significant changes has been the shift in the collective mindset—from one of scarcity to one of abundance. This evolution is not just visible in the macroeconomic indicators but also in the everyday lives of people. A recent conversation with an FMCG founder highlighted how this shift is reflected in eating patterns, especially with the rise of quick commerce platforms. The founder noted that Indians are no longer constrained by limited choices or delayed gratification. Instead, they are embracing a world-class consumer experience, where convenience and variety are now the norm. This change is a testament to India’s growing economic confidence and its ability to adapt to global trends.

The rise of quick commerce platforms like Blinkit, Swiggy Instamart, and Zepto has fundamentally altered how Indians approach consumption. A decade ago, the idea of getting groceries or snacks delivered within 10 minutes would have seemed unimaginable. Today, it is a reality for millions in urban and semi-urban areas. This shift is not just about convenience; it reflects a deeper change in mindset. Indians are no longer content with “just enough.” They now expect abundance—whether it’s in the variety of products available, the speed of delivery, or the quality of service. This expectation is a clear departure from the scarcity-driven mindset that once dominated, where people made do with what was available and planned purchases carefully to stretch their budgets.

However, this transition to abundance is not uniform across the country. While the urban middle class and affluent sections have embraced this new reality, a significant portion of the population is still catching up. Inflation and economic disparities remain challenges, but even here, there is progress. Many in rural and semi-urban areas are now accessing better-quality goods and services, thanks to improved infrastructure and digital penetration. The growth of India’s economy and GDP has played a crucial role in this transformation. As incomes rise and opportunities expand, more people are climbing the economic ladder, gradually moving from a mindset of scarcity to one of abundance. This upward mobility is a positive sign, but it also underscores the need for inclusive growth to ensure that the benefits of this shift reach everyone.

The shift from scarcity to abundance is not just an economic phenomenon; it is a cultural one. It reflects India’s growing confidence on the global stage and its ability to adapt to changing times. This change is visible in everything from consumer behavior to entrepreneurial ambition. Indians are no longer content with being passive recipients of global trends; they are actively shaping them. The rise of homegrown brands, the success of Indian startups, and the increasing demand for premium products all point to a mindset that is no longer constrained by scarcity. While challenges remain, the overall trajectory is clear: India is moving towards a future defined by abundance, opportunity, and world-class aspirations.