More options should improve our chances of finding what we want, but too many can make a simple choice harder.
Food delivery apps and streaming services can offer a remarkable number of choices. The promise is that something will suit every preference. In practice, scrolling through a long list can take more effort than choosing from a smaller one.
Every option creates a comparison, and the fear of missing a better one can keep the decision open. Filters and recommendations help, though they also decide which choices we see. Sometimes a useful service is one that narrows the field enough for us to move on with our evening.