Content is getting sliced into narrower niches, and even categories like school teaching are now becoming serious creator markets with massive aggregate engagement.
One clear trend on the internet now is how content keeps getting sliced and diced into narrower niches. Areas that may have felt too small or too specific earlier are now supporting full creator ecosystems.
School-related content is a good example. You now see creators making content for teachers, classrooms, lesson delivery, and school systems in a much more deliberate way. What once felt like a low-frequency category is now becoming an actual content lane.
YouTube is probably the strongest proof of this shift. Even if each niche looks small in isolation, the aggregate engagement and watch time across all these categories is insane. The internet keeps rewarding specificity, and that changes what counts as a viable audience.