Posts
All the articles I've posted.
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(DAY 918) Rain and building maintenance in Delhi
The rains in Delhi this season have once again tested the drainage systems of the city. Roads get flooded quickly, and the problem extends into buildings as wel...
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(DAY 917) Understanding the aspirational buyer
The aspirational buyer has become one of the most important segments for marketers to understand. This group is not defined by what they currently own but by ...
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(DAY 916) Paying for exclusivity in services
Paying for exclusivity is at the core of many products and services, especially in travel and events. Business class tickets and VIP tickets are built on this i...
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(DAY 915) Personalization in daily use products
The Stanley Cup and Crocs are two very different products, yet both have built strong user connections through personalization. The Stanley Cup has become mor...
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(DAY 914) Playing cricket and scoring runs
Sunday cricket often leaves me with mixed feelings about how I perform with the bat. Last week, I came away disappointed, unable to build momentum or stay long ...
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(DAY 913) Settling down in Baani City Centre Gurgaon
Moving the office to Baani City Centre in Gurgaon feels like a practical step for Edzy. The location is not directly on the metro line, which can make daily...
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(DAY 912) New office in Gurgaon and building the team
Moving into a new office in Gurgaon for Edzy feels like a small but important step. For a company at an early stage, the space is less about walls and desks and...
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(DAY 911) Reclaiming the Morning Routine
The decision to shift my workout regimen back to the early morning was executed today, beginning with a one-kilometer swim followed immediately by a session at ...
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(DAY 910) The Inevitability of Interview Ghosting
Conducting interviews for the Gurgaon office has become an exercise in managing expectations against a predictable pattern of attrition throughout the hiring pr...
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(DAY 909) New Acquaintances at the Gym
A noticeable shift has occurred in the social dynamics of my daily gym visits following the cricket match held earlier this week. The previously anonymous faces...