Tag: business
All the articles with the tag "business".
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(DAY 917) Understanding the aspirational buyer
The aspirational buyer has become one of the most important segments for marketers to understand. This group is not defined by what they currently own but by ...
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(DAY 916) Paying for exclusivity in services
Paying for exclusivity is at the core of many products and services, especially in travel and events. Business class tickets and VIP tickets are built on this i...
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(DAY 913) Settling down in Baani City Centre Gurgaon
Moving the office to Baani City Centre in Gurgaon feels like a practical step for Edzy. The location is not directly on the metro line, which can make daily...
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(DAY 912) New office in Gurgaon and building the team
Moving into a new office in Gurgaon for Edzy feels like a small but important step. For a company at an early stage, the space is less about walls and desks and...
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(DAY 910) The Inevitability of Interview Ghosting
Conducting interviews for the Gurgaon office has become an exercise in managing expectations against a predictable pattern of attrition throughout the hiring pr...
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(DAY 903) Quick purchase decisions when parameters are clear
Purchase decisions accelerate dramatically when buyers have clearly defined parameters and sufficient understanding of available options in the marketplace. Thi...
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(DAY 902) Older Salespeople often take rejection personally
Experienced sales professionals who have spent decades in the field sometimes develop counterproductive habits that stem from taking customer interactions too p...
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(DAY 898) Recognizing salary expectations and the risks associated with LLMs
It is strange how in a time when AI can write reports, summarize meetings, and predict trends, simple human coordination still slips. Tonight at 11 pm, while ...
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(DAY 897) Communication gaps and missed deadlines in AI era
Expectations with salaries hardly ever deal with figures only. It's an amalgam of financial requirements, personal benchmarks, market conditions, and value with...
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(DAY 894) Measuring employee productivity in startups
Measuring productivity of employees versus independent contractors requires fundamentally different approaches that affect both short-term performance evaluatio...