(DAY 90) Monopoly player in a niche

Frankfinn Institute of Air Hostess Training

Today, I met the business team of Frankfinn Institute of Air Hostess Training and enjoyed the conversation with them. Frankfinn is the World’s No. 1 Air Hostess Training Institute and offers courses in the field of Aviation, Hospitality, Travel and Customer Service. You might have seen Alia Bhatt in one of Frankfinn ads.

At its core, Frankfinn offers a comprehensive range of certificates courses to students aspiring for a career in the Aviation, Hospitality, Travel and Customer Service sectors. They offer placement assistance but do not guarantee placements.

Scale of business

Some of the stats shared were mind boggling and are worth double-clicking. I am enumerating them below:

• Frankfinn has an in-house student counselling team of 1000 callers
• Online to offline flow of student leads is: unqualified lead -> 3 connects within 24 hours -> 5 connects within 48 hours -> Appointment for Center Visit
• They have appetite to consume 6 Lakh leads a month. Let’s pause for a minute and think about the magnitude of that.
• They get around 4500-6000 admissions a month i.e. a conversation rate of 0.75%.
• The courses vary between Rs 1,20,000 to Rs 1,65,000
• Estimated annual revenue is ~ Rs 800 crore

Monopoly player

Frankfinn does not face a lot of competition in the market. It is one of the few players who operate in this niche. Being founded in 1990s, Frankfinn bring 30 years of experience in the domain with network connections. But such profit pools are tough to defend. Especially with the disruption in Edtech, I will try to deepdive about it in another post.